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3 marketing resources to help you find more contractor jobs

contractor jobsAs a service technician, your business depends on a steady inflow of jobs. But if you've had a regular lead source dry up recently, or you are looking to increase growth by bringing in more work, it can be tough to know where to start.

Here are three great ways to find contractor jobs that will help sustain and grow your contractor business:

  1. Advertise on contractor lists

You've probably heard of contractors marketing list sites like Angie’s List and HomeAdvisor. These companies index contractors by geographic region and trade to help people get assistance with their home repair and improvement needs. The premise is simple: contractors are listed on the site and can be reviewed by members and/or online consumer users. In theory, this means if you join one of these directories and do good work, you'll earn good reviews and requests for more business.

In practice, however, it's not always so cut and dried. Many of these sites offer paid memberships to contractors who pay a monthly premium, or pay for the site’s advertising programs and resulting leads. These contractors are usually displayed before standard contractor members, whether they have better reviews or not. If you plan on signing up for one of these home service directories, be sure you understand their terms and ensure you'll get enough exposure.   Remember that these companies provide contractor leads, not actual jobs with a current need, and that there is no guarantee your company will be chosen for a job.

  1. Participate in networking events

A professional networking event might not seem like the place to find home repair customers, but there are groups to help all types of businesses find new leads. Some networking groups are designed specifically for home contractors, while others are more general. Try both varieties in your area and see which one has more potential. If you find a particularly good group, consider getting involved as a member or a part of the leadership team.  Click here to learn more about all of the different types of networking groups to check out.

  1. Join a home repair company network

Home repair plan companies offer homeowners a policy that can cover many different kinds of work, from simple drain and pipe repairs to bigger replacement projects. These companies can be a great source of business for a small contracting business because they strive to provide you with steady work that can supplement your normal business. The best home warranty and home repair plan companies provide you with actual jobs, not just leads on people who might need home repair work.

The downside of using home warranty companies is that you don't always have good visibility into the customer base, and how they were sold. Some companies don't qualify customers properly or give you enough detail about the work up front. Others will attempt to bid out their jobs against multiple contractors so they can maximize their profits. It's important to find a reliable home warranty or home repair plan company that you can depend on for quality work at a fair price.

The HomeServe difference

HomeServe prides itself on striving to give its network contractors a consistent flow of real paying jobs – not lukewarm leads on potential customers. We foster relationships with all of our contractors and never bid out our jobs to push down the price.

If you're looking to get more business and you're considering home repair plan companies, check out our contractor website to learn more about why HomeServe USA is the right network for you.  You can also speak directly with a Recruitment Specialist by calling toll-free 844-876-4709.

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